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Do as I Say

Created Sep 15, 2026, 11:33 AM · Updated Sep 15, 2026, 11:33 AM

Slogan-only leadership fails when the walk contradicts the speech - people copy what they see.

Key Concept

  • Preach one standard and live another - people do what people see.
  • Failure mode of Law of the Picture - the team copies the life you show, so the slogan costs credibility.
  • Live Law of the Picture with Integrity - model first; the team copies the picture, not the slogan.

Level 1 - Recognize

Do as I say is leadership that demands a standard the leader will not model.

Level 2 - Explain

Like a coach yelling hustle from a folding chair, the speech is loud and the picture is rest.

Level 3 - Use

Before you announce a new standard, name one visible way you will go first this week.

Level 4 - Connect

Heavy loads for others with idle fingers teach more than the sermon - the picture outruns the speech.

Level 5 - Create

Live Law of the Picture with Integrity - model first; example beats slogans every time.

Examples

  • I preached Inbox Zero and answered Slack at midnight - glad a junior copied the midnight picture and showed me what the team actually learned.
  • I banned weekend work and mailed the deck Sunday night - they copied the Sunday send.

Note Relationships

RelationshipWikilinkReason
contradictsLaw of the PictureFailure mode when speech and walk disagree
extends21 Laws of Leadership in the BibleViolation partner for Law of the Picture
extendsEthical LeadershipWhat you model in the open becomes their real standard
extendsIntegrityRepair path - match the walk to the standard you preach
extendsLeadershipHorizontal failure mode sits under the leadership stack
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