Do as I Say
Table of Contents
Slogan-only leadership fails when the walk contradicts the speech - people copy what they see.
Key Concept
- Preach one standard and live another - people do what people see.
- Failure mode of Law of the Picture - the team copies the life you show, so the slogan costs credibility.
- Live Law of the Picture with Integrity - model first; the team copies the picture, not the slogan.
Level 1 - Recognize
Do as I say is leadership that demands a standard the leader will not model.
Level 2 - Explain
Like a coach yelling hustle from a folding chair, the speech is loud and the picture is rest.
Level 3 - Use
Before you announce a new standard, name one visible way you will go first this week.
Level 4 - Connect
Heavy loads for others with idle fingers teach more than the sermon - the picture outruns the speech.
Level 5 - Create
Live Law of the Picture with Integrity - model first; example beats slogans every time.
Examples
- I preached Inbox Zero and answered Slack at midnight - glad a junior copied the midnight picture and showed me what the team actually learned.
- I banned weekend work and mailed the deck Sunday night - they copied the Sunday send.
Note Relationships
| Relationship | Wikilink | Reason |
|---|---|---|
| contradicts | Law of the Picture | Failure mode when speech and walk disagree |
| extends | 21 Laws of Leadership in the Bible | Violation partner for Law of the Picture |
| extends | Ethical Leadership | What you model in the open becomes their real standard |
| extends | Integrity | Repair path - match the walk to the standard you preach |
| extends | Leadership | Horizontal failure mode sits under the leadership stack |





