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Expect the Counter

Evergreen Created Jun 22, 2026 · Updated Jun 22, 2026

Expect the counter = every strategy that works long enough eventually meets a response — copycats, pushback, rule changes, or a smarter opponent.

Don't only rehearse the opening. Ask what happens after the other side adapts.

Example

A restaurant drops lunch prices and the place across the street matches by Friday — the first move isn't the game. Expect the counter meant building regulars before the copy arrived, not treating opening week like a forever win.

Note Relationships

RelationshipWikilinkReason
contradictsLow Hanging Fruitwhen fear of the counter blocks a simple first move that was still worth taking
extendsAdaptabilityYour second move matters when theirs lands
extendsPressure Reveals WeaknessCounter-punches find the habit you never stress-tested
extendsSecond-Order ThinkingFirst move wins; second move decides who keeps winning
extendsStrategic ForesightSee the response before it arrives
extendsSunk Cost FallacyDon't cling to a tactic because it worked once
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