Expect the Counter
Table of Contents
Expect the counter = every strategy that works long enough eventually meets a response — copycats, pushback, rule changes, or a smarter opponent.
Don't only rehearse the opening. Ask what happens after the other side adapts.
Example
A restaurant drops lunch prices and the place across the street matches by Friday — the first move isn't the game. Expect the counter meant building regulars before the copy arrived, not treating opening week like a forever win.
Note Relationships
| Relationship | Wikilink | Reason |
|---|---|---|
| contradicts | Low Hanging Fruit | when fear of the counter blocks a simple first move that was still worth taking |
| extends | Adaptability | Your second move matters when theirs lands |
| extends | Pressure Reveals Weakness | Counter-punches find the habit you never stress-tested |
| extends | Second-Order Thinking | First move wins; second move decides who keeps winning |
| extends | Strategic Foresight | See the response before it arrives |
| extends | Sunk Cost Fallacy | Don't cling to a tactic because it worked once |




