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Fighting Dead Momentum
Table of Contents
Fighting dead momentum pushes harder after Mo dies - effort multiplies friction instead of progress.
Key Concept
- Push harder after momentum dies and effort multiplies friction - Mo was the friend you ignored.
- Failure mode of Law of Big Mo - effort poured into a dead engine burns the crew instead of restarting it.
- Return to Law of Big Mo - rebuild small wins before you floor the gas.
Level 1 - Recognize
Fighting dead momentum means forcing volume after the team's energy and wins have already stalled.
Level 2 - Explain
Like flooring a car with a dead battery, more throttle only burns the starter.
Level 3 - Use
When wins stop stacking, cut scope to one visible win this week before you demand a bigger push.
Level 4 - Connect
Half-hearted strikes after Mo dies waste the remaining arrows - rebuild momentum before the big swing.
Level 5 - Create
Return to Law of Big Mo - stack small wins first; dead Mo does not revive under louder urgency.
Examples
- I stacked three all-hands after the product stall - glad the dead Mo graph finally showed me noise is not a restart.
- We pushed a second launch week with the same broken funnel - effort without a restart.
Note Relationships
| Relationship | Wikilink | Reason |
|---|---|---|
| contradicts | Law of Big Mo | Failure mode when leaders push after momentum already died |
| extends | 21 Laws of Leadership in the Bible | Violation partner for Law of Big Mo |
| extends | Law of Priorities | Cut scope to one win - activity is not the restart |
| extends | Leadership | Horizontal momentum failure sits under the leadership stack |
