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Normalization of Deviance

Created Sep 18, 2026, 12:23 AM · Updated Sep 18, 2026, 12:23 AM

Repeated close calls slowly redefine 'normal' until disaster feels surprising but was predictable.

Key Concept

  • The third unchallenged shortcut is the warning - not the accident that finally forces a meeting.
  • Heed Every Near-Miss logs each close call; Blameless After-Action Review when "nobody died" cannot end the talk.
  • By the fourth or fifth time, the shortcut is not even a decision anymore - it is just how things are done here.

Level 1 - Recognize

Normalization of deviance is when unchallenged shortcuts become normal before the accident forces a meeting.

Level 2 - Explain

Like ignoring three smoke smells until the house is on fire, the third unchallenged skip is the signal. By the fifth, nobody decides anymore.

Level 3 - Use

Log the near miss the first time - Heed Every Near-Miss before the shortcut stops feeling like a choice.

Level 4 - Connect

By the fourth or fifth time, the shortcut is just how things are done here. Close calls stop getting recorded; Failure as Feedback dies.

Level 5 - Create

Create a near-miss rule that triggers Blameless After-Action Review before an accident. Then extend it whenever a repeated shortcut starts disappearing into normal work.

Examples

  • Third time someone ran the red light in the lot and nobody wrote it up - glad the fender bender broke the drift before worse harm.
  • Third time we let the ladder stay on the stairs and nobody moved it - until someone tripped carrying laundry.

Note Relationships

RelationshipWikilinkReason
contradictsBlameless After-Action Reviewwhen "nobody died" ends the conversation without an after-action review
contradictsFailure as Feedbackwhen the opposite frame fits better
extendsHeed Every Near-MissLog the third shortcut before it becomes normal
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